tag:blogger.com,1999:blog-57950572528377568552024-02-07T14:20:26.182+00:00Cooee - look at me!Marketing hints, tips and stuff from Hampshire based www.businessfulcrum.co.ukJane Buswellhttp://www.blogger.com/profile/15264480278774968158noreply@blogger.comBlogger139125tag:blogger.com,1999:blog-5795057252837756855.post-18930281758186509132015-04-08T13:23:00.000+01:002015-04-08T13:23:00.452+01:00How to use Twitter Analytics (Working smarter not harder)
So there you are diligently posting away on Twitter and hoping
that what you’re tweeting about and when you’re tweeting is actually working in
terms of building followers and getting good engagement.
Wait a minute, why are you hoping when you could be checking? Welcome to Twitter Analytics!
If you click onto your profile page you will see another symbol
beneath your tweets.
Tucked Jane Buswellhttp://www.blogger.com/profile/15264480278774968158noreply@blogger.com0tag:blogger.com,1999:blog-5795057252837756855.post-62713420393780202232015-03-24T08:37:00.000+00:002017-11-08T12:19:19.579+00:00How good branding directly affects good profits
When Apple announced its financial results for its fiscal first quarter ending December 2014 they made impressive reading. They showed a revenue of $74.6 billion and a quarterly net profit of $18billion - phew!
The results had apparently come from all time record revenue in terms of the iPhone and Mac sales as well as a record performance on the App Store.
So OK, most of us are not Jane Buswellhttp://www.blogger.com/profile/15264480278774968158noreply@blogger.com0tag:blogger.com,1999:blog-5795057252837756855.post-49022325417890402822015-02-17T13:36:00.000+00:002015-02-17T13:36:00.186+00:00How can I be a successful Entrepreneur?
Some years ago I went to a talk by a Business Coach who suggested that there were only three things an entrepreneur need to be in order to be successful.
These things were:
Local
Reliable
Nice
Even then I thought that was a charming but slightly naive viewpoint. After all you can be all those things but you still need to be doing some marketing in order to TELL people that you Jane Buswellhttp://www.blogger.com/profile/15264480278774968158noreply@blogger.com0tag:blogger.com,1999:blog-5795057252837756855.post-13073622074348718292015-02-05T13:16:00.000+00:002017-11-08T12:47:45.210+00:00Should drip marketing be part of your marketing mix?
Drip marketing is a way of automating the sending out of
pre-written and scheduled marketing communications. A large number of companies
use this method in their marketing mix.
The term is usually applied to e-mail but it can equally be
applied to direct mail and social media.
In all cases this is about going across the radar screen of your clients
or potential clients so that Jane Buswellhttp://www.blogger.com/profile/15264480278774968158noreply@blogger.com0tag:blogger.com,1999:blog-5795057252837756855.post-9959159785197916062015-01-21T13:30:00.000+00:002015-01-21T13:30:00.278+00:00Digital Marketing - what it's going to mean to you
A couple of years ago a returning client of mine exclaimed that he hadn't realised that I'd turned into such a technical geek.
I explained that with the advent of Digital Marketing it meant that many marketing professionals had had to do precisely that.
So I was not surprised to see several references to technology merging with marketing in The 50 Marketing Thought Leaders over 50Jane Buswellhttp://www.blogger.com/profile/15264480278774968158noreply@blogger.com0tag:blogger.com,1999:blog-5795057252837756855.post-36903912149960203342015-01-06T13:30:00.000+00:002015-01-08T09:52:17.790+00:00Social Media Strategy in 2015
A recent piece in the Sunday Times Style Magazine made me roll my eyes in a silently ironic "No! Really?" sort of way...
On the subject of social media strategy, it said "If 2014 saw us all building our own personal brands via Instagram and Social Media, 2015 sees us pulling back. Forget collecting thousands of followers: the power is in who, not how many"
So has peer pressure/ "Jane Buswellhttp://www.blogger.com/profile/15264480278774968158noreply@blogger.com0tag:blogger.com,1999:blog-5795057252837756855.post-36306486415692803622014-11-27T10:46:00.003+00:002017-11-08T15:56:00.405+00:00Measuring Social Media Success: Which KPI's should I look at?
The key performance indicators of successful social media
are generally recognised as being:
Reach:
Demographics
Number of Active
Followers
Interaction
Want to know more? For an updated and complete version of this post please click here
Jane Buswellhttp://www.blogger.com/profile/15264480278774968158noreply@blogger.com0tag:blogger.com,1999:blog-5795057252837756855.post-38977386557328752852014-10-07T14:12:00.000+01:002016-05-18T11:12:46.101+01:00Visual Marketing - making the most of your free images
Partly through
social media and partly through content marketing, we’ve all become image crazy.
But whether you’re using your own or those sourced from royalty-free websites are
you maximising the marketing impact of free images?
If you’re using images at
all, you already have a head start in terms of grabbing attention. According to
an article in social media examiner earlier in the year&Jane Buswellhttp://www.blogger.com/profile/15264480278774968158noreply@blogger.com2Hampshire, UK51.0895203 -1.216844000000037350.450595799999995 -2.5077375000000375 51.7284448 0.074049499999962576tag:blogger.com,1999:blog-5795057252837756855.post-15483397427189910272014-09-23T09:52:00.000+01:002017-11-08T16:36:19.824+00:006 key marketing questions to ask yourself today!
A little self-examination in business is always useful. And, as you will inevitably not see the wood
for the trees when you are busy in your business, I thought I’d give you 6 key marketing questions
to ask yourself.
These should not only give you pause for
thought I honestly believe they will help you go to the next level.
1. Are there any generally
negative Jane Buswellhttp://www.blogger.com/profile/15264480278774968158noreply@blogger.com0Hampshire, UK51.0895203 -1.216844000000037350.450595799999995 -2.5077375000000375 51.7284448 0.074049499999962576tag:blogger.com,1999:blog-5795057252837756855.post-42699276838490155952014-08-27T15:50:00.000+01:002017-11-08T16:37:03.903+00:00Visual Marketing: The rise and rise of Infographics and how to create them
Infographics are ideal vehicles to share and click via
social media and, of course, offer easily digestible information on a particular subject.
The other reason for their popularity is that, of course, we receive significantly more information from vision than
any other sense - 50% of the human brain is apparently dedicated to
visual functions. Want to know more? the Jane Buswellhttp://www.blogger.com/profile/15264480278774968158noreply@blogger.com0tag:blogger.com,1999:blog-5795057252837756855.post-44437606154972066532014-07-16T08:53:00.000+01:002014-07-16T08:53:00.570+01:00Content Marketing - 10 ways to get it right
Businesses seem to be getting in an awful muddle about Content Marketing. They may now understand that it’s a good
thing to put helpful resources on their website but they're still using a hit and miss approach.
So let’s go back to marketing basics.
Who is your target market?
What would they like to know in terms of your solution to
their challenge? Remember the oldJane Buswellhttp://www.blogger.com/profile/15264480278774968158noreply@blogger.com0tag:blogger.com,1999:blog-5795057252837756855.post-1695093566229150222014-07-02T08:53:00.000+01:002014-07-02T08:53:00.085+01:00Hashtags - 7 ways to use them in your marketing
When hashtags were finally recognised by Facebook in the
summer of 2013, and by Google Plus in the Autumn of that same year, they had effecively achieved across the board recognition
in terms of social media.
So you might be surprised that the original idea of hashtags had actually been
muted in 2007 when Chris Messina posted a blog in which he explained “I’m more
Jane Buswellhttp://www.blogger.com/profile/15264480278774968158noreply@blogger.com0tag:blogger.com,1999:blog-5795057252837756855.post-37020041237551725612014-06-25T08:45:00.000+01:002016-11-22T17:02:43.386+00:00Twitter Lists - how to use them for monitoring and marketing
When did you last look at Twitter lists? Oh, OK you
haven’t…well you may be missing an opportunity.
Creating a Twitter list allows you to quickly catch up with
a key group of people and their tweets - something which can be pretty
challenging with a busy life and that daily melee of tweets appearing on your
Home feed…
Effectively then they act as a filter.
Now, you can Jane Buswellhttp://www.blogger.com/profile/15264480278774968158noreply@blogger.com0tag:blogger.com,1999:blog-5795057252837756855.post-16628609437454472912014-06-04T09:23:00.000+01:002016-11-22T17:02:20.814+00:00Social Media for Counsellors and Psychotherapists
When running workshops on social media various Associations of Counsellors and Psychotherapists my main concern was about squaring the likely concern about social media conflicting with the therapy dynamic.
Fortunately there are some Pyschotherapists who are already active on social media and they have obviously wrestled with this challenge and solved it. Find Jane Buswellhttp://www.blogger.com/profile/15264480278774968158noreply@blogger.com0tag:blogger.com,1999:blog-5795057252837756855.post-21229137653039900212014-05-13T08:37:00.000+01:002016-05-17T18:14:20.396+01:00Playful Marketing as part of "The Play Ethic"show
Whilst doing some research for a workshop (branding
a Town actually!) my interest was piqued by a paragraph concerning place marketing and changing social attitudes viz:
“This is accompanied
by an equally significant shift from the work ethic to the play ethic”
This got me thinking about how “unbuttoned” businesses have
become – literally in terms of dress down Friday - which Jane Buswellhttp://www.blogger.com/profile/15264480278774968158noreply@blogger.com2tag:blogger.com,1999:blog-5795057252837756855.post-21016448060324137032014-04-10T09:39:00.000+01:002014-04-10T09:39:48.244+01:00The Marketing Savvy of Cadbury Creme Eggs
One must, of course, do Easter-themed posts at this time of
year so I thought I'd share with you the marketing savvy of Cadbury Creme Eggs...
The Cadbury Creme Egg first appeared in 1971 and now
dominates the market with approximately 500 million being made each year. Apparently Birmingham’s Bournville
factory turns these out at the rate of 1.5 million per day!
According toJane Buswellhttp://www.blogger.com/profile/15264480278774968158noreply@blogger.com1tag:blogger.com,1999:blog-5795057252837756855.post-31004765403361478512014-03-26T08:30:00.000+00:002015-09-15T20:35:05.034+01:00Pinterest for Coaches, Mentors and Trainers
I recently talked to a client about using Pinterest
for her Life Coaching business.
She was completely new to this form of
social media and wasn't entirely convinced until I told her that some life
coaches use Pinterest to create Vision Boards. She loved THAT idea.
The updated version of this blog post is now here
Jane Buswellhttp://www.blogger.com/profile/15264480278774968158noreply@blogger.com0tag:blogger.com,1999:blog-5795057252837756855.post-88177735840568394802014-03-12T08:30:00.000+00:002014-03-12T08:30:00.086+00:00The Changing Face of Marketing
I have recently done
two local presentations on the changing face of marketing and there's been a
lot of lightbulbs going off in the audience - so I thought I'd share some
insights with you.
One upon a time
marketing was relatively straightforward, you held all the cards. You had
some flyers or brochures probably a simple website and maybe a mailing
list. But for today’s Jane Buswellhttp://www.blogger.com/profile/15264480278774968158noreply@blogger.com0tag:blogger.com,1999:blog-5795057252837756855.post-29962203163347112612014-02-21T08:30:00.000+00:002017-11-08T10:45:53.680+00:00Cover Letter Writing 101
Time after time I see companies putting
a lot of time and effort into creating a sales brochure and then sending
it with a cover letter which would have tripped them up at the first fence.
I would hate this to happen to you so
here's what you should be doing:
Firstly, work out the problems of your target
market and make a note of your solutions to those specific Jane Buswellhttp://www.blogger.com/profile/15264480278774968158noreply@blogger.com2tag:blogger.com,1999:blog-5795057252837756855.post-48264987477135678902014-01-08T08:45:00.000+00:002014-01-08T08:45:00.541+00:00How to do business on social media
Some people get it wrong when networking face to face, so I
guess it’s worth pointing out that – when
doing business via social media - people are NOT there to be sold to.
This means, just like
networking, your communication should be light, friendly and conversational.
And that communication should mostly NOT be about your
own product or service but about regularly sharing Jane Buswellhttp://www.blogger.com/profile/15264480278774968158noreply@blogger.com0tag:blogger.com,1999:blog-5795057252837756855.post-90673646592806621772013-11-21T08:43:00.000+00:002013-11-21T08:43:00.660+00:00Can pdf documents be found on Google?
When I first started Business Fulcrum in 2003 I never dreamed that I
would put a search query into Google which said “How do I edit the meta data of
a pdf document?” but it has come to this now that marketing is more technical
As a client recently said “I had no idea you were such a geek…”
The reason I was checking this to share with you was because of content
marketing. Jane Buswellhttp://www.blogger.com/profile/15264480278774968158noreply@blogger.com1tag:blogger.com,1999:blog-5795057252837756855.post-83140872718242700472013-11-06T08:45:00.000+00:002013-11-06T08:45:00.154+00:00How to do content marketing which works – just like the supermarkets
You are likely to see the phrase “Content Marketing” everywhere.
If you haven’t quite understood what it means you might find a previous April post useful.
Many companies have already scrambled to put resources on their websites but this is not something to which you can pay lip service. I believe many businesses fail to understand the necessary
thinking behind creating those useful Jane Buswellhttp://www.blogger.com/profile/15264480278774968158noreply@blogger.com0tag:blogger.com,1999:blog-5795057252837756855.post-67696034420252099252013-10-16T08:40:00.000+01:002016-03-01T17:27:28.545+00:00Should I put prices on my website?
I was lucky enough to be asked to run two workshops on the
same day this week. The first one on Pinterest and the second on the basics of
marketing.
Coincidentally I was asked my
opinion about putting prices on websites at both workshops so I thought this
post might be useful.
Ok sorry, I don’t believe this is black and white, I think it
depends on your sector and Jane Buswellhttp://www.blogger.com/profile/15264480278774968158noreply@blogger.com3tag:blogger.com,1999:blog-5795057252837756855.post-59965905765915814712013-10-02T08:45:00.000+01:002013-10-08T21:47:03.171+01:00The strategic planning of your marketing process
Clients and contacts of mine have heard me say this many times "Marketing is not about the glossy, it's about the process"
Let me show you what I mean:
About eight months ago a client recommended me to a contact
of hers. Having thanked the client I emailed the said contact
offering my free Marketing Healthcheck and
she was kind enough to reply saying that they had just Jane Buswellhttp://www.blogger.com/profile/15264480278774968158noreply@blogger.com2tag:blogger.com,1999:blog-5795057252837756855.post-77721521383388725722013-09-18T08:30:00.000+01:002013-09-18T08:30:00.288+01:00How to be a blogger that people bother to read
About five years ago I read an article about our increasing
inability to read great chunks of text and the fact that we were mostly scan
reading. Little did I know at the time
that this was relevant to me positioning myself as a blogger that people bother to read.
The article said that
our neural transmitters were re-wiring due to the fact that we were more used
to reading shortJane Buswellhttp://www.blogger.com/profile/15264480278774968158noreply@blogger.com0