The business of marketing data - 8 simple ways for you to analyse

The ghastly business of analysing marketing data is probably the marketing equivalent of preparing a room to decorate.  You know all that horrendous and boring wallpaper removal, crack repair and sanding – it’s a tedious process but boy can you tell if you haven’t done the prep.

Have I pressed a nerve?  When did you last look at how your marketing is working?  You know what they say, if you always do what you’ve always done you’ll always get what you’ve always got…

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