If you'd like to see what I specifically offer scroll down to the bottom of the page where 10 workshops are described (blue text) or ask about me putting together some bespoke training for you
I'm guessing you're looking for an experienced, enthusiastic and engaging trainer - so here are some testimonials describing how I run my workshops:
“A huge amount of relevant information and focus on core values from which to build marketing and sales”
“Best workshop ever!”
"Probably one of the best trainers I've experienced"
“Many thanks for such an engaging and enjoyable workshop”
“Handouts excellent and thought provoking which backed up the content
delivered professionally and with good humour”
Excellent session – really helped me focus on my service offering”
Interesting, fun and useful ideas”
Jane is a good presenter and engages with the audience”
"She has a clear presentation style and is engaging and genuine in her delivery"
“Best workshop ever!”
"Probably one of the best trainers I've experienced"
“Many thanks for such an engaging and enjoyable workshop”
“Handouts excellent and thought provoking which backed up the content
delivered professionally and with good humour”
Excellent session – really helped me focus on my service offering”
Interesting, fun and useful ideas”
Jane is a good presenter and engages with the audience”
"She has a clear presentation style and is engaging and genuine in her delivery"
and here is some feedback from previous courses:
Blogging Euphoria
Spent a fantastic morning with @janebuswell showing us all how to write effect blogs for webs etc. You want to know how? Contact her. AAA★
— Neil Nutburn (@neilnutburn) January 23, 2014
Thank you @janebuswell really enjoyed blogging course - clear strategy, great resources and lots of ideas for content.
— Tina Campbell (@tinaattfb) January 23, 2014
Content Marketing
Really worthwhile course on Content Marketing with @janebuswell, c/o #SouthernEntrepreneurs this morning. Loads of new ideas
— Liz Rushall (@LizRushall) March 6, 2014
Twitter Basics
Great Twitter course today with @janebuswell definitely learnt a thing or two for @AvonTyrrell watch this space...
— Avon Tyrrell (@AvonTyrrell) April 14, 2014
Hi @janebuswell so much info delivered in a way that I could digest #gonnagiveitago 😀
— Fleet Food Festival (@FleetFoodFest) June 12, 2014
@janebuswell Hi Jane - great workshop last night - you have this knack of delivering quality info whilst having fun- now a twitter expert:)
— Camelot Credit (@camelotcredit) June 19, 2014
Would Social Media be Good for your Practice? - for the Hampshire Association for Counselling and Psychotherapy.
@janebuswell on form again, workshop with Counsellors and Psychotherapists going really well. Gaining loads as I always do from Jane!
— WESSEXCOLLEGE (@WessexCollege) April 26, 2014
Really enjoying the Social Media in Practice sessions with @janebuswell. Demystifying the social side of the internet!
— Lorna Rowe (@TheDalaiLorna) April 26, 2014
Clever Copywriting - making words work for you
It's such a pleasure to be at one of @janebuswell workshops. If you are in business and you mean business book any one of her workshops!
— Deborah Baxter (@TSWHypnotherapy) May 14, 2014
Low Cost, No Cost Marketing
@janebuswell it was an excellent workshop with tons of quality information and tips. I'm sure I will be learning for some time after
— Robert Sharpe (@EGCtechnical) July 17, 2014
@janebuswell Fantastic No Cost Low Cost Marketing course here in Bishops Waltham last night. Helping to make BW a #GBHighSt
— BishopsWalthamTT (@BWalthamTT) October 7, 2014
Social Media for Councils
"Good session - well delivered"
Executive Head for Economy and Communities
"Very good course which I previously had no knowledge of . I feel I have leaped forward to make good use of this valuable tool"
"I was not at all sure about this course when I arrived this morning , however I will go away very positive"
About Social Media and how to do it
Thanks to a social media course by @janebuswell a few weeks ago, I'm gradually working the social media in such a more effective way :-)
— Hants Repair & Spray (@RepairandSpray) October 29, 2014
1. Clever Copywriting – making words work for you
Every communication that comes from your organisation is a marketing opportunity, so what you say and how you say it is business critical. Regardless of what you’re writing - from a glossy corporate brochure to the humble customer feedback form - all sales and marketing copy has to be carefully crafted to make people respond. And you want them to be responding to you and NOT to your competitors!
Basically you cannot afford to write badly – so no pressure there then…
2. Twitter Basics
Perfect for those who have put up their profile and then got no further or for those who need to make an informed decision as to whether or not they should be using Twitter for their business marketing.
The half day is in two parts the practical and the tactical.
Since 2016 I have also run Advanced Twitter
3. Explaining Pinterest
Essentially an electronic scrapbook or online corkboard, Pinterest lets you quickly and easily bookmark, organise, and share images relating to useful ideas, aah moments, and inspirations found on the web. And these images are tagged to go back to the originators website.
The reason that this is such a powerful marketing tool is because it’s a social media bridge between emotion and commerce. And it is SO MUCH easier to sell if you can pull at the heart strings…
Why not come along and find out how to use Pinterest in order to get advertise for nothing to people who are interested in your product or service
4. Low Cost No Cost Marketing
This lively workshop will really get you thinking about how to market your business - without continually spending money…and there will be no shortage of ideas for you – in fact almost 20 - most of which you can use in your business straight away! Subjects covered include loyalty programmes, networking, feedback forms,customer analysis and QR codes
5. Blogging Euphoria
- Would you like to do a blog but don't know where to start?
- Have you started but are struggling to keep it up?
- Are you up and running but getting no traffic?
6. Understanding Social Media
- What it is
- How it works
- Which you should use
- How you can make the most of it
- How to manage the time
The ideal workshop to help you decide whether you should be using social media as part of your marketing or for those who are using it but finding the whole thing a huge mystery!
7. Content Marketing: which is about compiling materials that assist, educate or entertain your target market.
This type of marketing fits hand in glove with attracting potential customers to your business via social media. There's no point posting a load of links that aren't yours - this means you are doing a great job of promoting other people ...and not yourself.
Find out how to do it well and how to promote it.
8. Snapshot Branding
When describing branding, the Chartered Institute of Marketing says “brands matter to every company because what they capture is distinctive. This is the primary source of your competitive advantage and the ability to create value.”
But, this is not about logos and design. This is about what you do; how you uniquely do it; and how to differentiate yourself clearly and consistently when getting your message across to clients and potential clients.
So do you have absolute clarity with regard to your marketing direction, focus, personality and voice? Or have you sort of made it up along the way?
Snapshot Branding for Charities and Snapshot Branding for Creative Artists have also been delivered and well received!
9. Event Planning and Promotion
Staging any event is a complex task and takes a lot of planning and organisation BUT it can be hugely rewarding. This workshop will help you get to grips with:
• Clarifying your marketing objectives
• Deciding on the style and format of the event
• Deciding who you are targeting and how this event will benefit them
• Understanding how you might reach your target audience in terms of promotion
• Clarifying your key messages
• Managing the process
• Essential things to provide on the day
• That all important post event tick list
10. New to Marketing? Here's How
Marketing feels like a really fluffy subject but there are basics that can be shared and practised and which will make a huge difference to your business success for example
• Understanding your target audience
• Understanding that marketing materials must attract attention and retain interest and how to do this
• Identifying what differentiates you
• Learning why you should extol with benefits rather than features – and how to tell the difference
• Gaining a better understanding about how to approach advertising,direct mail and press releases
• Making marketing part of your business process
This half day workshop is delivered as a full day under the title of "Everything you need to know about marketing, but were too afraid to ask" with half the day dedicated to theory and half to practical low cost applications. This is ideal for anyone newly responsible for marketing their businesses and with little or no previous training
it is also delivered as a full day under the title Sorted! Marketing & Motivation for those who need to understand the marketing basis AND get on with it! As well as offering a good understanding of marketing, the day includes a whole section on procrastination, motivation, time management and goal setting.