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Probably the best lager in the world. Enduring Slogans (3)

Conceived in 1973, Carlsberg’s "Probably the best lager in the world” was continuously used for over 38 years.

In fact the tag itself may not have been solely responsible for the popularity of the drink. 

Pete Brown, author of “You should have seen me last night” - a history of British beer drinking - said ’At the time Carlsberg was first advertised, keg beers were so atrocious that people started drinking lager because of its better and more consistent quality,’ he says. ’Even if the slogan wasn’t rational, they still believed it was a quality lager.’

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