Need a marketing workshop for your members, clients or staff?

About me

This blog - Cooee look at me! - is not actually about getting you to look at me but about giving you hints and tips to get your target market to look at you... after all, that's my job

This blog is now integrated into my website so you will see all the updated content on there.

I offer varied support through engaging copy, quirky postcards, savvy advice (About strategy, content marketing and social media) and the occasional presentation or workshop.  I also share hints tips, news and views on Twitter - @janebuswell and on Pinterest

For full details of my ad hoc or retained services please click onto

If you would like to know how companies decide between ad hoc or retained services please ask for my explanatory handout. Here's a testimonial from a retained client: 

"Having joined us at very short notice Jane quickly got to grips with the business and not only handled the social media and PR activities but also covered for a colleague on extended leave.

Her main value to us has been to lay down a simple marketing process which has encouraged and supported our partners in the promotion of T-Shirt Booth and this has resulted in an enormous amount of marketing activity.

She is hard working, clear thinking and full of innovative ideas – our recent successful Partners Day is just one example. She can be entirely trusted to be self-managing and self-motivated and has built strong relationships with our contacts"  Grant Morgan, CEO, Louis Kennedy.

My passion is helping companies differentiate from their competitors and my expertise is teaching the process that's involved in doing this.  It's not just about the clever creative bit.  I enjoy what I do so much that if I had married really well I wouldn't charge for what I do...

Before I set up Business Fulcrum, I was employed at Director level with regards to both marketing and business development and in a career that spanned from events management for IPC to riding the crest of the internet boom with an internet kiosk company and working out of the head office of a busy multi level marketing company.

Since going freelance in 2003, I have supported literally hundreds of businesses via my marketing services and through various workshops. These have been delivered for organisations including Business Link, CIBAS, North Hampshire Enterprise; PETA, Southern Entrepreneurs; The Learning Trust, The Hampshire Association for Counselling and Psychotherapy, The Sorting Office (A creative hub); Enterprise Gateway; Community Action Hants; The Electrical Contractors Association and Winchester University.

As "Hampshire’s Business Mum" I have had the pleasure of mentoring many and varied entrepreneurs including start up students funded by Winchester University and I am often asked to pop in there to do a guest lecture.

I've provided presentations for many of the above organisations and additionally for The Womens Networking Company; The Concorde Ladies Club; The Federation of Small Business; InBiz; Business Link; Wired Wessex; Enham; Gosport Voluntary Action and Portsmouth Technopole.

No idea what you are supposed to be doing? Want to take your business to the next level? I can work with you on an ad hoc or retained basis. 

Just get in touch to find out how I can help you.