They're dog breeds Jim, but not as we knew them...

If ever a sector could be accused of marketing spin it’s the dog world.  What once were mongrels to you and I have turned into the more politically correct “cross-breed” but even that’s not how most dogs are described.

No, instead whole new brands (sorry breeds) have arisen whilst we weren’t looking.  You may have heard of the Labradoodle – a Labrador Poodle mix but there are plenty more and I swear some people are fabricating them as they go along.

But why wouldn’t you – everything sounds so much more interesting (and expensive) when it’s not a mongrel.  How do you fancy one of these?

• ·         Chug – Chihuahua and Pug
• ·         Bullweiler – Bulldog and Rottweiler
• ·         Golden Shepherd – German Shepherd and Golden Retriever
• ·         Shihpoo – Shih Tzu and Toy Poodle
• ·         Wechon – Bichon Frise and West Highland Terrier Cross
• ·         Jackapoo - Jack Russell and Toy Poodle
• ·         Cockapoo – Cocker Spaniel and …yes you’ve guessed it…Toy Poodle
• ·         Pomchi – Pomeranian and Chihuahua
• ·         Cavapoo – Cavalier King Charles and Miniature Poodle
• ·         Shihuahua – Shih Tzu and Chihuahua

In line with the times and the target audience, the market is full of small dogs that eat less and need no exercise. There are pages of Chihuahuas and Jack Russell and Pugs wherever you look.  What’s not  in line with the times though are the eye watering prices.

But then of course the target audience is a nation of dog lovers…

One puppy is described as French Bulldog & Pug Cross – Mum is a chug xfrenchie, dad is 7/8ths French bulldog and 1/8^th Pug.  They only want £600 FOR A MONGREL!!!!

Respect! Especially when the poor little thing looks comes out looking like this. 

Master marketeers!