Cover Letter Writing 101

Time after time I see companies putting a lot of time and effort into creating a sales brochure and then sending it with a cover letter which would have tripped them up at the first fence.

I would hate this to happen to you so here's what you should be doing:

Firstly, work out the problems of your target market and make a note of your solutions to those specific problems.

Then look at your competitors and see ...

..the updated and complete version of this post is now here

Thanks to OnePinkHippo for her Flickr photo