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5 top tips to building a better customer relationship

How proactive are you at maintaining a good customer relationship?

Did you know that it is six times easier to sell to an existing customer than a new one?

Did you know you could do this without spending a bean? Here's how:

1.  Keep in touch "formally" 
By going across their radar screen on a constant basis you will be the first person they think of when they/a friend/a relative/a colleague/ a fellow Networker needs your type of product or service.

  • Do this via newsletters, e-newsletters or through social networking sites like Linkedin, Facebook, Twitter or Google Plus

2.  Keep in touch "informally".
Make a note of their birthdays, hobbies, holidays and e-mail accordingly

  • Have a great day!
  • I saw this and thought of you
  • Did you have a nice time?

3.  Include these two questions in your customer feedback forms

  • If you are interested in the following (list your products or services) please tick
  • Would you like to receive our regular newsletter?

4. Invite clients and contacts to a celebration
  • 1 year in business
  • New launch
  • Christmas bash
This need not be expensive coffee and cupcakes would do nicely!

5.  Use a customer matrix
  • Write your customer services down the left hand side and your prducts and services across the top
  • Tick off which services/products each customer has taken you up on
  • Where are the gaps?  This is what you should be promoting to customers who have missed out so far!
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  1. Hi Jane,
    Most of my customers are people that I interact with through email. It takes some time to build trust and relationships, so I do my best to maintain both.

    Take care...

  2. Hi Justin,

    Thank you for taking the time to read my post and send a comment.

    You put it really well, companies forget that building relationships with new customers is only part of the process. It's the maintenance of those relationships that really counts


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