5 top tips to building a better customer relationship

How proactive are you at maintaining a good customer relationship?

Did you know that it is six times easier to sell to an existing customer than a new one?

Did you know you could do this without spending a bean? Here's how:


1.  Keep in touch "formally" 
By going across their radar screen on a constant basis you will be the first person they think of when they/a friend/a relative/a colleague/ a fellow Networker needs your type of product or service.

• Do this via newsletters, e-newsletters or through social networking sites like Linkedin, Facebook, Twitter or Google Plus

2.  Keep in touch "informally".
Make a note of their birthdays, hobbies, holidays and e-mail accordingly

• Have a great day!
• I saw this and thought of you
• Did you have a nice time?

3.  Include these two questions in your customer feedback forms

• If you are interested in the following (list your products or services) please tick
• Would you like to receive our regular newsletter?

4. Invite clients and contacts to a celebration

• 1 year in business
• New launch
• Christmas bash

This need not be expensive coffee and cupcakes would do nicely!

5.  Use a customer matrix

• Write your customer services down the left hand side and your prducts and services across the top
• Tick off which services/products each customer has taken you up on
• Where are the gaps?  This is what you should be promoting to customers who have missed out so far!

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