How proactive are you at maintaining a good customer relationship?
Did you know that it is six times easier to sell to an existing customer than a new one?
Did you know you could do this without spending a bean? Here's how:
1. Keep in touch "formally"
By going across their radar screen on a constant basis you will be the first person they think of when they/a friend/a relative/a colleague/ a fellow Networker needs your type of product or service.
- Do this via newsletters, e-newsletters or through social networking sites like Linkedin, Facebook, Twitter or Google Plus
2. Keep in touch "informally".
Make a note of their birthdays, hobbies, holidays and e-mail accordingly
- Have a great day!
- I saw this and thought of you
- Did you have a nice time?
3. Include these two questions in your customer feedback forms
- If you are interested in the following (list your products or services) please tick
- Would you like to receive our regular newsletter?
4. Invite clients and contacts to a celebration
- 1 year in business
- New launch
- Christmas bash
This need not be expensive coffee and cupcakes would do nicely!
5. Use a customer matrix
- Write your customer services down the left hand side and your prducts and services across the top
- Tick off which services/products each customer has taken you up on
- Where are the gaps? This is what you should be promoting to customers who have missed out so far!
Has this post been useful to you?
Popping your e-mail address in on the RHS of this blog page will ensure you are automatically told when the next one comes out!