Go to work on an egg . Enduring slogans (1)

This week I want to take a look back at an ad that first appeared in 1957 for the Egg Marketing Board.

Devised by Ad agency Ogilvy and Mather,  it's often been said that novelist Fay Weldon came up with the clever strapline – but in fact she headed up a creative team at the time and credits it to that team overall.  The full version of this blog post is now here