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Should drip marketing be part of your marketing mix?

Drip marketing is a way of automating the sending out of pre-written and scheduled marketing communications. A large number of companies use this method in their marketing mix.

The term is usually applied to e-mail but it can equally be applied to direct mail and social media.  In all cases this is about going across the radar screen of your clients or potential clients so that your business stays top-of-mind.

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