Marketing Tips Week - Tip no 1
Having applied a lot of effort into creating your marketing materials, it's all too easy to then forget about them. This perhaps applies more to websites than to other materials as you seldom look at your own.
With this in mind I thought it might be useful to give you a few reminders, the first of which is pretty crucial
1. Do you know when the registration of your domain name expires? It is crucial that this stays with you. For a quick check go to Who Is
2 Might your website benefit from an updated photograph? I recently advised some relationship counsellors to make themselves look less miserable as it was slightly out of step with their message!
3. Might your website benefit from the inclusion of a blog? I set this one up through blogger and my website designer simply added it to the bottom of my home page. YouTube has good videos on how to set up either wordpress or blogger blogs - and this really is easy.
4. On the basis of people buy people would a video clip be of benefit? Click opposite the words "Wired Wessex" to see how I recently included a video in my list of presentations
5. Are you spreading your message through Facebook, LinkedIn or Twitter. If so have you linked to those sites from symbols your website?
6. When was the last time you updated your "Latest News"? Uh huh.
7. Are there any funding opportunities that your clients could tap into in order to pay for your services? Have you mentioned these?
8. When did you last check your key words. With people increasingly searching by phrases you might want to take a new look at these. In any case there may be a new angle to why people may want your service or product.
9. How much effort are you putting into making your contact page really engaging? It is said that video from a previous event placed on the bookings page considerably boosts the take up for the next one. Is there anything like that you could copy?
10. If your home page text is too lengthy, people will not be bothered to read it; and are you saying "we help companies" or "we help you"? The second is much more powerful
Do you have any other tips you would like to pass on via my blog? I would love to hear them and please do pass this link onto anyone else you think it might help.
And don't forget to come back for tip no 2 tomorrow!