Thank you to Malcom Law of The Chauffeur Group for sharing the following with my Basingstoke Breakfast Group during his 60 seconds about maintaining his excellent client service:
"Quality is affected by gravity"
This is certainly true of marketing materials and here is why...when you start up in business you may produce marketing materials in a rather tick list kind of way:
Logo - done
Business Cards - done
Leaflet - done
Website - done
AND THEN YOU SIT BACK AND NEVER LOOK AT THEM AGAIN
Of course within a short time their quality becomes subject to gravity - in other words it reduces and becomes a lesser thing:
- The literature your produced may not quite fit what you now do
- You have not added in any of the excellent testimonials you have received since you started
- The low cost website you could afford when you first started may not know reflect your standing in the business community and
- You haven't looked at your search engine optimisation for months
- You were quite disciplined about sending out regular newsletters whn you started but that initiative has kind of..well...slipped.
- You did design a feedback form but keep forgetting to use it
- And as for that New Year's resolution to go to new networking groups...