Marketing Tips Week - Tip no 3
When I run workshops I always describe a visual image for marketing and it is a sheepdog, some sheep and a sheep pen. The theory is that the sheep pen is your business, the sheep are your potential clients and the sheep is the marketing method that drives the target audience into YOUR sheep pen i.e. your business offering.
Now there are many different marketing sheepdogs(!)so why not use the checklist below to see if you have considered everything available to you? (Where I have written more in depth posts on the subject you can click on the links)
1. Adverts in publications where and how
2. Adverts on radio or TV
3. Affiliate marketing
4. Articles what's this?
5. Awards (entering for them!)
6. Blogs basics, how to engage 23 key things how to get post ideas
7. Banners
8. Branded Clothing
9. Brochures or flyers
10. Business Directories and Listings
11. Charity Fundraiser
12. Community Forums
13. Customer Feedback Forms
14. Customer Loyalty Schemes
15. Direct Mail
16. Door Drops The art and science
17. E-mail Marketing 10 inside track tips for success
18. E-mail signature
19. Gift Vouchers
20. Marketing Postcards
21. Money off coupons
22. Newsletters (e-mailed or posted) getting people to engage
23. Networking a brilliant 60 seconds avoid self sabotage
24. Posters
25. Press Releases how to write one
26. Presentations
27. Proposals
28. Promotional Gifts
29. QR Code what is this? some practical guidance
30. Search engine optimisation checking your keywords
31. Signage
32. SMS texting How to use it effectively
33. Social Networking Who to follow on Twitter LinkedIn How to tweet Pinterest
34. Surveys
35. Telephone Marketing
36. Testimonials 6 ways to get them
37. Vehicle Signage
38. Video
39. Website 10 question checklist
40. Workshops
In any case come back for marketing tip no 4 tomorrow!
Since I wrote this, I can also add
41. Mobile Marketing my hot tip for 2013